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Spotify gimlet10/12/2023 Gimlet then hired Blumberg's spouse and former Rachel Maddow Show producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue. Members were given early access to pilots for new Gimlet shows, a Gimlet T-shirt, and access to the company's Slack channel. In July 2015, Gimlet announced it would add the option to pay for membership, a decision motivated by a desire to diversify revenue streams to include more than advertising. In December 2015, Gimlet closed a Series A round of funding that raised $6 million at a $30 million valuation. The company was estimated to bring in $2 million in advertising revenue in 2015. After raising most of its initial capital from investment firms Betaworks, Lowercase Capital, and Knight Enterprise Fund, Gimlet invited the listeners of its shows to help raise the last $200,000 through equity crowdfunding. The company raised $1.5 million in seed funding at a $10 million valuation. After working with Lexicon Branding, Blumberg and Lieber chose the name Gimlet Media. Originally billed as the American Podcasting Corporation (APC), Blumberg was eventually convinced to change the company's name. Gimlet was founded in August 2014 with the launch of its flagship podcast StartUp hosted by Alex Blumberg.
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